What is the best Digital Camera?

The digital camera market has been fiercely competitive over the past few years.  Manufacturers have been adding features to attract customers and dropping features to keep prices low.  The range of cameras now available is huge and bewildering and the choice for consumers is more difficult than ever.Digital cameras are
all about compromise

.Buying one is a matter of making the best choice between the features available and the money you want to spend.  Sony have long led the pack with their Cybershot cameras which provide a huge range of features at a pretty broad range of prices.  Sony do well in positioning digital cameras in the market right at the point where features and price add up to a good buy and they’ve done this again with the Cybershot DSC-W350.
The DSC-W350 packs a pretty good range of features in an attractive and compact package at the magical price of $200.
This camera is lightweight and small enough to carry in most pockets, but feels robust and solidly built.  Despite its size, it is textured enough to feel secure in the hand without the feeling most cameras this size that you’ll drop them if you’re not careful.  It uses SD and SDHC cards for memory and these fit into the same hinged compartment which houses the battery.  The controls are simple and easy to use.  The power and shutter release buttons are on the top.  On the back, to the right of the display are a zoom rocker and a circular control pad as well as the playback, menu and delete buttons and these work together to navigate the on-screen.  The menu system is logical and easy to navigate.
It’s this simplicity that puts the W350 ahead of the pack. This aimed at ordinary people who want a camera which can be used anywhere and everywhere and this Sony Cybershot certainly qualifies for that.  It’s not meant for the serious photographer but does offer an unusual range of manual control for this price range.  It’s simple to adjust ISO, light metering and exposure as well as white balance, autofocus targets and the Dynamic Range Optimisation system which lifts detail in shadows.

The DSC-W350 takes surprisingly good photographs for a camera in this price range.  This is partly thanks to the very good Zeiss wide angle lens.  It has a 4x zoom which works well, with no distortion.  It also features optical and digital image stabilisation which functions very well for shake-free photographs.
This is an excellent camera for the ninety per cent of photographers who simply want to record events and share them with friends or family.  If you’re looking for a serious camera for art or professional work, you’ll want to look elsewhere, but as far as value for money goes it’s very hard to go past the Sony Cybershot DSC-W350.

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